Website Builders review · Updated October 2026

Shopify Review (2026)

Ecommerce platform for selling online and in person.

Reviewed by our editorial team · How we rank · Advertising disclosure

The short version

The go-to platform if selling products is the main goal. On our website builder comparison, it's labeled Best for online stores.

Key facts

Free optionShort free trial
TemplatesLarge theme store
EcommerceCore focus

What stands out

  • Built for online stores and multichannel selling
  • Large app and theme marketplace
  • Free trial to test the platform

Pros and cons

Pros

  • Complete ecommerce toolset
  • Sells across many channels

Cons

  • Costs add up with apps and fees

How Shopify compares

Side-by-side comparison

Wix
Squarespace
Shopify
Free optionFree plan14-day trialShort free trial
Templates2,000+190+Large theme store
EcommercePaid plansAll paid plansCore focus
Visit siteVisit siteVisit site

Head-to-head comparisons

Alternatives to consider

What to check before you sign up

Whichever website builder provider you choose, compare these points:

  • Design and templates. Pick a builder whose templates suit your type of business; switching templates later can be hard on some platforms.
  • Selling online. Check payment options, transaction fees and inventory tools if you plan to sell.
  • Free plan or trial. Free plans often show the builder's branding and use a subdomain. Trials let you test paid features.
  • Room to grow. Look at SEO tools, bookings, email marketing and app marketplaces before you commit.

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