CRM Software review · Updated October 2026

HubSpot CRM Review (2026)

Free CRM with marketing, sales and service add-ons.

Reviewed by our editorial team · How we rank · Advertising disclosure

The short version

A free starting point that can grow into a full marketing and sales platform. On our CRM comparison, it's labeled Best free CRM.

Key facts

Free planYes
PipelineVisual, customizable
IntegrationsLarge marketplace

What stands out

  • Free CRM plan
  • Email sequences and lead scoring on paid tiers
  • Large integration marketplace

Pros and cons

Pros

  • Generous free plan
  • Grows into a full platform

Cons

  • Paid tiers get expensive

How HubSpot CRM compares

Side-by-side comparison

Pipedrive
HubSpot CRM
Zoho CRM
Trustpilot rating
4.4
Trustpilot · 3,453 reviews
––
Free planNo (free trial)YesUp to 3 users
PipelineVisual, drag-and-dropVisual, customizableDeals and forecasting
Integrations500+Large marketplace500+
Visit siteVisit siteVisit site

Head-to-head comparisons

Alternatives to consider

What to check before you sign up

Whichever CRM provider you choose, compare these points:

  • Sales pipeline. A visual pipeline shows every deal by stage so nothing slips.
  • Automation. Automated follow-ups, lead scoring and task reminders save time as you grow.
  • Free plan and seats. Free plans often limit users, contacts or features. Check what happens when you grow.
  • Integrations. Make sure it connects to your email, calendar, phone system and other tools.

See CRM providers that fit your needs.

Compare CRM Software

Trademark and logo notice: Company names, logos and trademarks are the property of their respective owners and are used only to identify each company and its products. Their appearance does not mean that any company endorses, sponsors or is affiliated with The Top 10 Experts, unless we say so. Facts were checked against public sources in October 2026; confirm current terms with the provider. Customer ratings are Trustpilot TrustScores as of October 2026, shown only for companies rated 4.0 or higher with at least 25 reviews; The Top 10 Experts is not affiliated with Trustpilot. To request a change, contact legal@thetop10experts.com.